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Guide created by LaunchPath: **https://launchpathventures.com/**

About LaunchPath: Get your app built in days/ weeks & a 100% satisfaction guarantee. We make app building simple for ambitious businesses.

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Getting Started

As an ambitious business owner or operator, you're considering building an app to boost your business. This guide will walk you through the essential steps to clarify your vision, define your project, and set yourself up for long-term success.

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Want to create a One-Page plan for your app that will clarify your thinking and be the perfect doc to share with a business partner or app developer?

  1. Open the One Page Template plan and copy. If you don’t have a Notion account, create one or open this template in Google Docs.

  2. Open our LaunchPath AI-Assistant that is trained to support you to complete this guide.

  3. Work through the guide below :)

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Understanding the App Development Journey

Before we dive into the specific steps, it's crucial to understand that app development is an ongoing process. The first version of your app is just the beginning. As you use your new tool and gather feedback, you'll want to make changes, add features, and continuously improve. This guide will help you lay a strong foundation for that journey.

Step 1: Craft Your Elevator Pitch

Your elevator pitch is a concise, compelling summary of your app idea. It should capture the essence of what your app does and why it matters.

Action Item: Write a 2-3 sentence elevator pitch answering these questions:

Example: "Our app, TaskMaster, helps small business owners manage their team's tasks and projects more efficiently. Unlike complex project management software, TaskMaster is designed to be intuitive and quick to set up, allowing busy entrepreneurs to start organizing their work in minutes, not days."

Step 2: Define Your User

Understanding your target user is crucial for designing an app that meets their needs and preferences.

Action Item: Create a user persona by answering these questions: